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Case Study – Watch 24

Chard Watch Challange: To continue its impactful work, Chard Watch required a comprehensive business plan to guide its actions and strategies for the next 1 to 3 years.

Service: Business Planning 

Name: Chard Watch CIC 

Weblink: https://watchproject.org.uk/ 

Start date and end date: 2017 -2021  

Challenge: Founded in 2010, Chard Watch has emerged as a pioneering peer-to-peer, membership-led organisation dedicated to combating adult social isolation and loneliness. Leveraging the lived experiences of its members, the organisation has adeptly created peer support services and training opportunities. These initiatives have significantly contributed to enhancing confidence, fostering new friendships, and empowering individuals. To continue its impactful work, Chard Watch required a comprehensive business plan to guide its actions and strategies for the next 1 to 3 years. 

Our Role: MMC was entrusted with the crucial task of developing this business plan. Our engagement began with a detailed onsite kickstart meeting, facilitated by our Strategic Services Lead Lisa Scattergood and Strategic Associate Adam Clarke. This initial consultation, attended by Julie Matthews CEO and Ken Comber Trustee from Chard Watch, was designed to gain a deep understanding of the organisation, including its strengths, weaknesses, external challenges, services, staffing, and competition. 

Process: The process encompassed several key steps: 

  • Initial Kickstart Meeting: This onsite meeting was fundamental in obtaining a holistic view of Chard Watch. It enabled our team to understand the current operational processes, ambitions, and aims of the charity. 
  • Analysis and Consolidation: By assimilating insights from the kickstart meeting, we focused on aligning the mission and values of Chard Watch, identifying a unique selling point (USP) for future promotions. 
  • Strategic Recommendations: Our analysis culminated in the development of actionable recommendations. These suggestions were tailored to guide Chard Watch in its future endeavours, ensuring sustainable growth and enhanced community impact. 

Outcome: The business plan crafted by MMC serves as a roadmap for Chard Watch, equipping the organisation with strategic insights and clear action points for the coming years. It reflects a comprehensive understanding of the charity’s ethos, challenges, and aspirations, paving the way for its continued success and community impact. 

Client Testimonial: 

“Working with the MMC team was instrumental for Chard WATCH and its board of directors. At a critical juncture, Chard WATCH is exploring strategies to mitigate risk and diversify funding sources in anticipation of potential budget reductions. MMC’s team compiled a comprehensive business plan, highlighting WATCH’s strengths and, crucially, pinpointing weaknesses. This roadmap will empower Chard WATCH to focus on key business elements to secure the project’s future.”

Conclusion: This case study exemplifies our consultancy’s commitment to empowering charitable organisations through strategic guidance and bespoke business planning. Our collaboration with Chard Watch highlights the potential for such organisations to flourish with the right support and direction. 

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